Tourism: The Business of Hospitality and Travel
By Unknown Author.
Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edit...
ISBN(s)
0133113531, 9780133113532
